Mercedes-Benz Instagram Story

Mercedes- Benz

Challenge: Create assets to celebrate Valentine’s Day, that can be used across markets, so are easily translatable.

Stats

  • The most used single-day campaign ever across Mercedes-Benz social media!

  • Used in over 41 countries internationally (highlighted in pink on the map), and the Mercedes- Benz Museum.

  • Accounts posting on stories have a combined following of over 57M

  • Accounts posting on feed have a collective following of over 20.63M

  • More than 140K likes/views and 450 comments

Assets In Action

Social Media Responses

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