Virgin Media
Challenge: Create an engaging way to show Virgin Media customers their data usage over the last 3 months, and how they can get even more out of their package.
Insight: With the colder weather, people have been stuck indoors more. But Virgin Media have given them some joyful moments with their TV/Broadband.
Solution: Create a personalised video to take customers on a journey through their data and reward them for different milestones they’ve achieved, using the nostalgia of an 8-bit game to do so.
We had to launch the idea in an email, sent out to a selection of VM customers.
Landing Page
Clicking “Play” sent them to the Best Bits landing page, where they could play their video.
Video:
At the end of the video, customers were encouraged to click the button below to see how they could “get more out of Virgin Media”- directing them to the VM Hub page.
Datapoint Toolkit
*Example video- multiple versions of the same data point would not be present in final version. Only the highest scoring in each category would appear.
Banners & Discovery Bar
